- Tubular X — Adidas UK, 2015
BRIEF
Create a lookbook to launch the premium Primeknit Tubular X, as a development for adidas Originals Tubular range.
RESPONSE
With a strong focus on the styling, we set out to make the collection appeal to a wider audience set by juxtaposing the shoe with a series of different looks designed to appeal to multiple subcultures and tribes in the target market.